Illustration language in Figma
Design source for style, color, form, perspective, line work, texture, and
character.
Style
Modern, Clean, and Friendly
Illustrations are designed with clean lines, minimal details, and a balanced mix of muted and vibrant colors. The combination of squared and rounded shapes creates an approachable aesthetic. Consistent line weights enhance clarity, while subtle shadows add depth without disrupting the clean, cohesive style. The foundation is flat, with no skewing or angling of shapes, adhering to a polished 2D style.
Color palette
Professional Tones
Each illustration employs a well-thought-out color palette specific to its application, ensuring a functional and visually engaging hierarchy. Primary tones are complemented by a secondary accent color to highlight details:
Form and shapes
Geometric, Structured, and Flat 2D Foundation
Elements are simplified and geometric. Circular shapes add softness, while rectangular forms provide stability.
- Buildings and trucks: Rectangular forms with rounded edges convey structure and approachability.
- Details like tools: Smooth, rounded shapes ensure recognizability without excessive detail.
Corner radiuses
To maintain consistency, corner radiuses should adhere to even numbers such as
2, 4, 6, or 8 pixels. This standardization ensures a cohesive appearance
across all illustrations, balancing sharp and rounded edges for a professional
yet approachable design.
These same published illustrations, reused across contexts, show how the form and shape rules hold up regardless of the scene.
Perspective
Flat with Subtle Depth
Illustrations maintain a primarily flat appearance, with shadows and layering techniques that suggest depth. This subtle approach enhances scalability and ensures legibility across sizes without leaning into realism.
Implying depth
Layering and Shadows
Although rooted in 2D, the illustrations create depth by:
- Layering and overlapping: Objects in the foreground overlap smaller or farther elements in the background.
- Color adjustments: Layers with varying opacities (e.g., 50%) or slightly darker shades imply dimension.
- Subtle shadows: Strategically placed shadows enhance the perception of depth without adding clutter.
Line work
Consistent 2pt Strokes
All strokes are uniformly set to 2pt, providing subtle detail and a sense of familiarity. This consistent line weight ensures:
- Clarity and polish: Maintains visual legibility and refinement at both large and small scales.
- Consistency: Applied uniformly across all illustration themes and applications, creating a cohesive visual language.
- Intentional weight variation: If a stroke needs to be heavier than 2pt, it should be noticeably thicker, leaning towards a shape rather than a line to maintain visual balance and hierarchy.
Details and textures
Minimal with Subtle Interest
Textures and patterns are rarely used, appearing only as light shading or small dashes to suggest depth or surface material. This is achieved by layering colors and adjusting opacities (50% opacity), adding just enough visual interest without overcrowding. This minimalism keeps elements clean and highly visible at smaller scales.
- Light shading: Adding a sense of material depth.
- Simple line work or strokes: Used sparingly to imply otherwise complex details in a subtle and approachable manner.
Character and emotion
Personable and Professional
Characters and animals (when included) are designed with:
- Gentle expressions: Reflecting friendliness and trust.
- Minimal facial details: Simple eyes and neutral expressions align with the professional tone.