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Bold

Use bold text to highlight key actions and important terms. Do
  • Use bold for key actions or commands in instructions
  • Use bold to highlight important terms or phrases that need emphasis (e.g., “Ensure you understand the Terms and Conditions”).
Don’t
  • Avoid using bold excessively, as it can overwhelm the user and reduce its impact.
  • Don’t use bold for entire sentences or large blocks of text.

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How to Use

Do
Use bold for key actions or commands in instructions
Don’t
Don’t use bold for entire sentences or large blocks of text.

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Italics

Use italics for subtle emphasis, titles, and specific terms. Do
  • Use italics to emphasize a word or phrase within a sentence for subtle emphasis
  • Use italics for titles of works (e.g., “Refer to the ServiceTitan User Guide for more details”).
  • Use italics to highlight specific terms or jargon when they are first introduced (e.g., “The new Weekly Dispatch Board provides…”).
Don’t
  • Avoid using italics for entire paragraphs or large blocks of text, as it can be hard to read.
  • Don’t use italics and bold together on the same word or phrase unless absolutely necessary for clarity.
  • Avoid using italics for regular emphasis if bold would be more appropriate for drawing attention.

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How to Use

Do
Use italics to emphasize a word or phrase within a sentence for subtle emphasis
Don’t
Avoid using italics for entire paragraphs or large blocks of text, as it can be hard to read.
Last modified on January 23, 2026