Language for Best Practices
Clarity and Simplicity
Use Plain Language: Write copy that’s easy to understand on the first read. Avoid complex words and jargon, and focus on simple, everyday language. Be Concise: Keep sentences short and to the point. Ensure each word adds value and there is no unnecessary padding.How to Use
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Use Familiar Terms
Avoid technical jargon: Use familiar, everyday terms that resonate with the average user. If a term is necessary, provide simple explanations. Consistent terminology: Stick to consistent terminology across all in-app elements to avoid confusion. Use the same words to describe the same features or actions throughout the app.How to Use
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Positive and Reassuring Tone
Reinforce confidence: Use a positive, friendly tone to make users feel in control. Avoid using language that makes them feel uncertain or stressed about the actions they’re taking.How to Use
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Inclusivity Best Practices
Gender-neutral Language
Avoid gendered pronouns: Use gender-neutral pronouns like “they” instead of “he” or “she.” This ensures inclusivity and respects the diversity of your users. Neutral job titles and descriptions: Use terms that don’t imply gender. For instance, use “salesperson” instead of “salesman.”How to Use
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Accessibility Considerations
Keep Copy Simple: Ensure your copy is easy to understand by users with varying cognitive abilities or language proficiency. Use simple sentence structures and avoid long paragraphs. Ensure Readability: Use familiar vocabulary and straightforward instructions. Write at an appropriate reading level, avoiding overly academic or complex phrases.How to Use
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Avoid Stereotypes and Bias
Respect all genders, ages, and abilities: Be mindful not to include language that reinforces stereotypes about gender, age, race, or abilities. Avoid assumptive language: Refrain from assuming a user’s background, preferences, or level of experience.Inclusive Pronouns and Phrasing
Use “They”: When referring to a hypothetical user or person, always use “they” as a singular, gender-neutral pronoun. This ensures that you are addressing all genders inclusively. Use Inclusive Phrases: Replace words and phrases that could exclude certain groups with more inclusive alternatives.How to Use
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Disability Language
- In general, refer to the person first and the disability second—People with disabilities or Customers who are deaf or hard-of-hearing
- Emphasize accessibility over disability—Use Accessible restroom, not Disabled restroom
- Avoid euphemisms like physically challenged, handi-capable,or special needs
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Colors and Screen Navigation
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When possible, avoid overly specific screen location instructions, which can be confusing for those with directional impairment.
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When possible, avoid overly specific screen location instructions, which can be confusing for those with directional impairment.
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